How the WOM Protocol Works
An entire ecosystem of creators, authenticators, publishers, and advertisers creates, incentivizes, and rewards word-of-mouth recommendations.
01
Content
Creators
Share word-of-mouth recommendations on social media and other content platforms that have integrated the WOM Protocol.
02
Content
Authenticators
Identify and validate the recommendations using the WOM rating system in the WOM Authenticator App.
Download the WOM Authenticator app
03
Social media and other platform users
Engage with the WOM content and the creators and authenticators earn WOM Tokens.
04
Content
platforms
That integrate the WOM Protocol earn WOM Tokens as consumers engage with content on their platforms.
05
Brands and advertisers
Use the WOM Campaign Manager and WOM Tokens to access, incentivize, and increase the reach of word-of-mouth recommendations.
