Forget outdated target audience stereotypes! In 2024, smart brands are shifting to Tribe Marketing—targeting consumers by what they do, not who they are.

Taking a deeper dive into web3 airdrop challenges and strategies for genuine user acquisition. Ensure lasting growth in SocialFi!

Taking a deeper dive into SocialFi by way of the WOM Protocol to understand how social and decentralized technologies are converging to drive change through traditional social media.

Advice for lean projects to take the step from great tech to great distribution.

Essential advice for digital marketers skating solely in the Web2 rink to understand how Web3 technologies and AI are being leveraged to counteract Web2’s decline in digital marketing efficacy.

A look at why community-building has to remain one of the founding principles of Web3.

A look inside the machinery of the WOM Protocol to understand how we reached 200k authenticated creator videos.

A closer look at the inner workings of the WOM Token, its utility, governance mechanisms, fair distribution, market size, and value proposition.

The token ecosystem needs decentralized applications that provide real world use cases to sustain in the long run. Social platforms that empower creator monetization are arguably one of the most scalable and compelling.

We’ve broken down the basics of the WOM Protocol to provide our longest-standing community members with a consolidated recap, and our newest arrivals with a simple overview.

Discover how the WOM Protocol is revolutionizing the digital advertising industry, eliminating the frustrations of intrusive ads and empowering content creators.

A look at what community-driven marketing means, its role in the development of Web3, and how the WOM Protocol supports this.

Learn about AI’s impact on Web3 marketing, what marketers can do to understand how their roles will be affected, and what steps to take today to prepare and adapt.

Examples of brands that have made their mark on Web3 in a way that remains authentic and relevant to their core identities.

Exploring why and how to close the gap between token launches and actual product development.

Insights and examples that demonstrate how user-generated content is helping to shape Web3 gaming.

How innovation and ethics are evolving together to rebuild a regenerative Web3 space, starting with digital advertising.

Why Web3 social needs to build technologies that not only give creators "ownership" of their content but help them monetize.

Advice for categorizing different types of community stakeholders based on their level of involvement.

Advice for understanding different creator-based marketing approaches and fitting these together to form a multi-layered content creator strategy.